Quality Zone CEO Abdelrahman Gad will travel to Madrid for Fruit Attraction 2026, which takes place at IFEMA MADRID from 6 to 8 October. The visit is focused on conversations with importers, wholesalers and produce professionals interested in Egyptian supply programmes.

Organised by IFEMA MADRID and FEPEX, Fruit Attraction brings together the fresh-produce trade and related areas such as logistics, packaging and agricultural technology. For Quality Zone, the event provides a concentrated setting in which buyer requirements can be discussed directly and translated into practical sourcing briefs.

Why Fruit Attraction matters to Quality Zone

Fresh-produce programmes are built through detailed alignment rather than a product name alone. Variety, grade, size, pack format, destination protocol, loading window and transport conditions all influence whether a programme is workable. Meeting buyers in Madrid creates space to discuss these points before a request becomes a shipment deadline.

Topics for buyer meetings in Madrid

Abdelrahman Gad will use the visit to understand current buyer priorities and explain how Quality Zone connects origin-side coordination in Egypt with a Dutch commercial presence. Conversations can begin with an upcoming requirement or with early planning for a later season.

  • Seasonal sourcing windows for Egyptian fruit, vegetables and pulses
  • Buyer-specific varieties, grades, sizes and defect tolerances
  • Export packing, labels and private-label requirements
  • Cold-chain, route, documentation and inspection planning

From a conversation to a usable sourcing brief

A useful first discussion should identify what is fixed, what is preferred and what remains open. Product and variety, destination market, expected quantity, packaging, desired loading period, Incoterm and required evidence give the sourcing side a basis to check feasibility. Where details are still undecided, Quality Zone can make the open points visible rather than turning them into assumptions.

Arrange a conversation at Fruit Attraction

Importers, wholesalers and commercial partners who would like to discuss an Egyptian produce programme can contact Quality Zone before the event. Sharing the product, destination, approximate volume and preferred meeting day will help make the conversation more focused.

Use the Quality Zone enquiry form to introduce your sourcing requirement or request a meeting with Abdelrahman Gad during Fruit Attraction 2026.

Quality Zone plans to attend Fruit Attraction 2026 as a professional visitor. This announcement does not state or imply that Quality Zone is an exhibitor, sponsor or official partner of the event.